Shock! Horror! Brit tabloid lands in Soho. That's SoHo, New York, by the way, and it refers to the Daily Mail.
The Crain's business website headline is over a piece revealing that the Daily Mail is to open "its first New York office to house its online operation."
The paper is reported to have signed a four-year lease for 5,200 square feet of a building on Greene Street, between Grand and Broome, and will move in next month.
I know the area well. It's a great place to live and work. According to the real estate man who represented the Mail, Jamie Addeo, his clients "felt that the SoHo vibe mirrored the image they want to portray."
It's an interesting development in these digital times. Clearly, despite building an impressive online audience from its British hq (in Kensington), the Mail feels the need for a US presence.
I guess there's nothing like truly local knowledge.
