In the latest plan to get to grips with online media, the boffins at Labour HQ have created a Peter Mandelson alter-ego on Second Life. It won't actually be live for another month, so the hacks at the Daily Mail have come up with their own version, Peter Mandel-clone. Monkey thinks it's a rather good likeness – but is a little disturbed by the English rose tattoo on his buttocks. A bit of creative licence, surely?
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Daily Mail introduces Peter Mandel-clone
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