Demonstrators at Marble Arch holding placards supporting the band My Chemical Romance. About 100 teenagers had gathered by 10.30am on SaturdayPhotograph: Anna Gordon/GuardianFor many fans, the day was a big social event, as well as a protestPhotograph: Anna Gordon/GuardianFans dressed in band T-shirts and skeleton hoodies. The energy was high and the mood was positivePhotograph: Anna Gordon/Guardian
Protesters tried to challenge negative stereotypes with placards with positive messages such as 'free hugs', 'choose life' and 'I'm not afraid to keep on living'Photograph: Anna Gordon/GuardianAnger against the Daily Mail ran high. The paper has described emo as a cult characterised by depression, self-harm and suicide and linked the recent suicide of a 13-year-old Peckham schoolgirl to the fact that she listened to My Chemical RomancePhotograph: Anna Gordon/GuardianFashion statement: skinny black jeans or tights and Converse sneakers were the order of the dayPhotograph: Anna Gordon/GuardianA contingent of 30 protesters kept vigil - hanging out, singing MCR songs and eating lunch - outside the Daily Mail offices at Northcliffe House, off Kensington High Street Photograph: Anna Gordon/GuardianProtesters at Marble Arch standing around with placardsPhotograph: Anna Gordon/GuardianProtesters prepare placards on the pavement at Marble ArchPhotograph: Anna Gordon/GuardianDemonstrators get into the spirit, clapping and cheering as they sing My Chemical Romance songsPhotograph: Anna Gordon/GuardianYoung fans clutched soft toys and wore homemade shirts in support of My Chemical Romance. Supporters ranged in age from 12 to 21 and came from as far as Cornwall and South WalesPhotograph: Anna Gordon/Guardian
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