Well, this is unusual.
In response to his newborn baby daughter crying, one dad has shared his rather unorthodox trick to calm her down.
It doesn't involve soothing noises, walking her up and down the room or making her laugh by pulling daft faces.
It involves his nipples. Specifically, allowing her "latch on" to his.
Apparently it's had a fairly decent success rate, so who are we to judge?
And he's not the only dad to have used this measure because his partner has been away or unable to...
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"Sometimes when my baby is crying in the night and it's my turn to quiet and soothe her, in desperation I'll try to get her to suckle at my nipples," the dad revealed on Reddit .
He then goes on to describe the full complexity of what it makes him feel.
"Usually she doesn't want them (too hairy?), but sometimes she latches on, and I find myself experiencing a confusing mixture of joy at the connection between father and daughter, and horror at what I've become.
"Do other dads do this? Any tips for getting her to latch on if she doesn't want a pacifier?
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"BTW, I don't think I want to lactate - that's just too weird for me."
Well, aside from basic biology meaning there's no risk of this dad lactating (that's not quite how it works) quite a few people were supportive of his method.
One mum added: "My husband was curious about it and let our two-week-old latch onto his nipple, and immediately yelped in pain hahaha.
"I don't think its that weird, kind of cute!"
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"I don't think it's very common," read another response, "but really, whatever works, right? If it soothes her and you don't mind, I'm not going to judge."
Another mum admitted that her partner had tried to do this too, "but I just yell at him and tell him not to.
"I just think it's weird to do since the baby isn't getting milk from the father...Plus hairy nipples can't be fun to suck on."
Dry-nursing (effectively what this is) isn't completely uncommon - with many mums dry-nursing their children to comfort them.
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Lactation consultant Jan Barger, from babycentre.com, says in theory, men could actually produce milk.
"Male breasts have milk ducts, and some mammary tissue,” she says. “They also have oxytocin and prolactin, the hormones responsible for milk production.
"There have been reports of men who were able to produce milk through extensive breast and nipple stimulation, but no one knows whether the milk was of the same composition or quality as the kind women produce."
While the practise of dry nursing in the West hasn't really moved over to men, the men of the African Aka tribe will dry-nurse their babies while the women hunt.
Which is pretty forward thinking, if you ask us.
