A dad has sparked fury over the way he punished his son when he discovered he had been bullying other kids.
The unnamed parent has been branded a "bully" himself after his choice of punishment went viral on social media.
A TikToker Gavin Klein filmed the son standing at the side of the road holding a sign above his read saying "I am a bully" in Florida.
Two people who appear to be his parents can be seen sat in deck chairs watching over him.
The footage was shared online and Gavin could be heard describing the scene as "so mean", before saying they wanted to "yell at the parents" for making the child hold the sign which read: "I am a bully. Honk if you hate bullies."
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Social media users have blasted the parents for "publicly humiliating" their son.
Gavin described the dad as a "bully" as he posted the video, while another responded to say that "publicly embarrassing your child isn't [sic] the way to fix the problem."
A second person commented: "Humiliating children is traumatic. Especially these, they aren't fully developed. Kids who act out tend to have something wrong at home," wrote one.
"Well we see where he gets it from," said another.
"Negative reinforcement is the least effective way of raising kids," a fourth person said.
"Punishment makes kids just not wanna get caught, not stop doing it."
Another person said: "The apple doesn't fall too far from the tree. Kids act out when they are lacking guidance, attention and love in the household."
However others argued that "If you disagree with this as a form of punishment, you’re soft."
One comment reads: "That’s parenting [clap emoji]. Discipline, embarrassment to make them never do it again. That def [sic] ain’t mean."
The boy seems unhappy and appears to be trying to use the sign to cover part of his face.
The clip of the young boy has racked up more than five million views.