A dad was mocked for suggesting an alternative to the sought-after Prime drink that kids are going crazy for.
With shoppers still struggling to get hold of the bottles, marketed by YouTubers KSI and Logan Paul, the dad shared a photo of a different drink he bought his daughter from B&M.
His photo shows the Body Fuel drink, from UK-based sports nutrition manufacturer Applied Nutrition, which has UFC star Paddy 'The Baddy' Pimblett as brand ambassador.
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Posting the photo in a bargain Facebook group, the dad said: "Just been to B&M and they are doing their own version of the Prime drink....basically the same drink in a very similar bottle.
"My daughter just tried the orange one and really liked it. May be helpful to those parents who have been unable to get hold of real Prime."
But rather than thanking him for the suggestion, parents quickly shot him down - either telling him kids shouldn't be drinking them anyway, or saying their youngsters would be less than impressed with the Paddy The Baddy version.
Hundreds of people reacted to his post, with many leaving laughing emojis.
"People don't buy Prime because they like it, they buy it because of what it is and who is behind it," said one. "Another version won't pacify the kids."
"It's the bragging rights" that kids want more than the drink said another. "Prime's success is mainly due to how hard it is to find," he said. "Kids brag about owning it, makes other kids want it and because it's designed to be in short supply to create hype it will always be in demand.
"If everyone could just go out and buy 20 bottles at will.. it will all of a sudden fall off the map and no one will ever talk about it again.
"I'm not a child anymore but I know that if someone was to take a bottle of this home and take a picture and say 'look what I managed to find' the endless laughing that would ensue would be unreal."
The dad eventually switched the comments off on the post, but added: "To all those commenting about why kids want it ...I obviously already know this but Paddy's version is almost identical and what's to say this might not help some parents. I was just trying to be helpful."
On Friday we reported how Prime had sold out in Costco stores within minutes.
It was the first time the American wholesaler had any in stock, selling crates of 12 for £18.58, meaning each bottle costs £1.55.
Asda, which used to be the exclusive seller in the UK, is continuing to get regular deliveries of the drink and it's likely that Aldi, where photos have emerged of Prime stock in warehouses, will soon be selling more of the bottles in stores.
Spar says its first lot of stock has been flying out, with more stores expecting deliveries shortly.
B&M says the Body Fuel will be available in 540 stores from this week, selling at £1.25 a bottle.
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