The Israel-Premier Tech cycling team have quietly altered their kit at La Vuelta a Espana after a week of escalating pro-Palestine protests. For the remainder of the Spanish grand tour, the word “Israel” has been removed from riders’ jerseys.
Despite rumours that the team might consider a wider rebrand, the squad will continue racing under the name Israel-Premier Tech. Team officials insist there are no plans to drop the country’s name from the official title.
The decision comes against a tense political backdrop. While the team itself has no formal ties to the Israeli government, its billionaire owner Sylvan Adams is an outspoken supporter of Israel and its military campaign in Gaza.
Israeli-Canadian businessman Adams has previously described himself as a “self-appointed ambassador-at-large for Israel,” a stance that has made the squad a lightning rod for protests throughout the race.
The updated kit still carries the team’s logo based on the Star of David, but re-positioned on the right-hand side of the chest. The Premier Tech logo has shifted upwards alongside it, while the word “Israel” has also been taken off the right leg of the shorts.
This is not the first time the team has made changes for security reasons. Last season, the squad removed “Israel” branding from its vehicles, and issued riders with plain training gear to reduce the risk of confrontation.
Protests at La Vuelta have grown in both size and intensity. On Wednesday’s stage in Bilbao, the Basque capital, thousands of demonstrators lined the finish straight, forcing organisers to end the race 3km early with no stage winner declared.
A day earlier, Intermarche-Wanty rider Simone Petilli was injured when protesters blocked the road. Earlier in the race, activists also interrupted the opening team time trial.
On Friday, another group of protesters disrupted stage 13 at the foot of the Angliru climb, delaying the breakaway. Against that backdrop, Israel-Premier Tech confirmed on Saturday morning that the team would complete the race in a modified kit.
Israel-Premier Tech released a statement on their social media accounts on Saturday morning.
“In the interest of prioritising the safety of our riders and the entire peloton, in light of the dangerous nature of some protests at La Vuelta, Israel – Premier Tech has issued riders with team monogram-branded kit for the remainder of the race,” the statement read.
“The team name remains Israel – Premier Tech, but the monogram kit now aligns with the branding decisions we have previously adopted for our vehicles and casual clothing.”
Some voices in the sport have called for the team to withdraw entirely, but Israel-Premier Tech remains determined to continue racing.
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