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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

Current iPod line is on the way out, say retailers

Apple is planning to refresh it's line of iPod portable MP3 players, says Apple Insider:

Stateside, people familiar with the inventory management systems of mass merchandizer Target say all current iPod models have recently seen their status shift from "Active" to "Discontinued" when scanned with handheld PDA scanners used by employees.


Separately, big-box retailer Argos in the UK is preparing to clear out its remaining iPod inventory in anticipation of new models in the coming weeks. A person familiar with the plans says the company recently took receipt of new point-of-sale displays promoting "price cuts" that should hit the retail floor during the last week of August or first week of September.


The story also quotes a note from Piper Jaffray analyst Gene Munster, who says:

"Specifically, we believe Apple will increase the capacity of the iPod shuffles as well as the iPod nanos (but maintain current price points); redesigned form factors for the shuffles and nanos are unlikely," the analyst wrote. "We believe the iPod touch may be redesigned and may enter the $199 price point, in line with the iPhone."


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