As the England football team feel the bruises after making fools of themselves playing Austria on Saturday night, they could do worse than pop along to the Ars Electronic festival - "art, technology and society" - which finishes today in Linz.
Those taking home the festival's big prizes - the "Golden Nicas" - include:
Chris Landreth for Ryan, a tribute to Canadian animating legend Ryan Larkin; the collaborative wiki encyclopedia Wikipedia; Mark Hansen's fascinating listening post; and the Creative Commons licence.
Comment: Actually, it's probably better that the England team stayed away: that David James wouldn't know his Ars from his elbow.