Cruise giant offers cash incentive to address overtourism

• Norwegian cruise company Hurtigruten has introduced an "Open Village" initiative to address overtourism by offering sailings to smaller, remote villages.
• The programme aims to immerse visitors in the everyday life of three coastal villages: Træna, Bessaker, and Sæbø.
• Hurtigruten will contribute 250 Norwegian Krone, approximately £18, per guest directly to each community visited.
• These excursions are available on the company's smaller Signature Line Voyages during the summer period between May and September.
• The initiative seeks to provide a more meaningful travel experience while supporting local businesses and residents in small communities.

IN FULL

Hurtigruten will pay remote Norwegian villages to host passengers