The blog is pleased to see a revival of traffic (a few hundred hits per day) through an old story from May last year: Oral sex lessons to cut rate of teenage pregnancy.
It was a minor story pegged to a government report that kind of endorsed a particular method of sex education. It might just as well have had the headline: "Government boffin: maybe sex education works" but of course that sort of thing doesn't sell newspapers.
The story took off thanks to a bunch of angry conservative bloggers in the US who saw it as definitive proof that corrupting innocence was a European sport and that the Old World was in league with Beelzebub. It also got a lift because more people google search 'sex' and 'observer' every minute than there are atoms in an elephant.
For that very reason our most popular story online for most of 2004 was a piece about the notorious Paris Hilton sex video.
I'm sure media agencies across the world are busy tagging their sites with pornographic terminology to bamboozle potential online advertisers with volumious traffic data from misdirected search engine hits.
Hmm.
