The London Weekly has once again defended itself against negative media coverage and claims that it is a hoax.
PR Week reports that the freesheet's deputy editor Alan Mills, said:
"It is as real a project as you can get. A lot of people have too much time on their hands ... The first issue of the Sun wasn't perfect.
"It has been very exciting. We are making news, and that shows we're doing something right. If people talk about you, then it must be something that frightens them.
"I picked up the Metro and its page three had nothing to do with news. But I'm not here to criticise. We have just launched – before you get running, it's not going to be 100%."
The London Weekly launch has certainly been talked about. But is all publicity really good publicity?
Mills added:
We're not trying to compete with the London Evening Standard and the Guardian. Our team is best on entertainment.
PR Week also asked media-relations agency bosses for their views on the new paper, receiving what it describes as a divided response.
