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Crisp-lover shocked to discover Aldi imposter in multipack of branded snacks as questions raised

By Danielle Kate Wroe & Michelle Cullen

A man has caused a stir online after he shared the moment he found that his multipack of Hula Hoops contained a packet an Aldi's own brand Snackrite' Hoops'.

The mix-up raised the question of whether or not the crisps are made by the same suppliers, causing people to speculate if the snacks are actually the same.

Taking to Reddit to share his discovery, the man wrote: "My entire worldview is now hanging on by a thread."

READ MORE: Seven simple ways to speed up your shopping trip the next time you're in Dunnes Stores, Tesco, Aldi and Lidl

The man had purchased the packet of crisps at Sainsbury's in the UK, and people were quick to encourage him to complain to Hula Hoops and get some compensation, as the Mirror UK reports.

They commented: "Step 1: Complain to Hula Hoops about the mistake, and receive a free voucher.

"Step 2: Complain to Aldi about how a packet of their Hula Hoops got into the multipack, and receive a free voucher.

"Step 3: Complain to Sainsbury's, where you actually got the multipack from, and receive a free voucher.

"Step 4: Buy a bag to put all the Hula Hoops in!"

To that, someone responded: "Step 3.5: Buy a wallet to put all your vouchers in."

Many saw the funny side of the mix-up, with one person writing: "Whoever you complain to, I hope they'll be willing to jump through hoops to make this right."

Someone responded, "I think even though they're made in the same factory, that doesn't mean that they're exactly the same. They can probably make different recipes in the same factory."

A spokesperson for Aldi said that it's unable to comment on individual supplier relationships, but Aldi does share suppliers with other brands.

The plot thickens…

Another user continued to stir the pot as they wrote: "I deliver filters for my job, and I've been to various factories that make food. It's all the same place that make for the same supermarkets.

Aldi (gettyimages.ie)

"Without mentioning names, I've been to a chocolate biscuit factory that supplies all the supermarkets. A dog food factory that supplies a variety of dog food brands. And a ready meal factory which supplies for the big 4.

"My 25 pound sunglasses are made in the exact same factory as Burberry Armani and Oakley's."

Someone agreed and said: "As a student I worked a summer job in a factory that manufactured detergents for different brands.

"Most of them used exactly the same liquid for the respective products, just in different packaging (which obviously means different markups for the consumer)."

A spokesperson for KP Snacks, which makes Hula Hoops, said: "KP Snacks does make products for Aldi at the same site as its own Hula Hoops brand, although the products are made to different formulations.

"This looks like an unfortunate error at the packaging stage. We would encourage the consumer to get in touch with our Consumer Care team at kpsnacks.com/contact so we can investigate."

READ MORE: Tesco, Lidl and Aldi own-brand 'secrets' revealed as insiders share how shoppers can save at supermarkets

READ MORE: Ireland's favourite snacks could cost even more in months to come amid palm oil export ban

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Dive Deeper:
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