First came the recent launch of Marmite Peanut Butter, a curious spread described by one person as being "more controversial than Brexit".
Now comes a brand new concoction, likely to divide opinion just as much, if not more.
Food giants Heinz and Cadbury have collaborated to bring two unlikely ingredients together - the beloved Creme Egg and mayonnaise.
While some may have believed the Heinz [Seriously] Good Cadbury Creme Egg Mayo was an April Fool's joke, we can assure you that this product is real, albeit highly bizarre.
In the lead up to Easter, those intrigued to taste the sweet/savoury spread will be able to do so by heading over to a pop-up at the Truman Brewery on Brick Lane, London from Thursday 11 April until Saturday 13 April.
However, they'll have to get there fast, as there are only limited stocks of the spread available.
"We have had so much fun creating this unique Creme Egg mayo for Easter with our friends over at Cadbury - we absolutely cannot wait for people to try it," said Martina Davis, brand manager of Heinz [Seriously] Good Mayonnaise.
"It's unlike anything you've ever tasted before - a true taste sensation!"
The pop-up is due to be open from 11am until 8pm on the Thursday and Friday, and then from 11am until 4pm on the Saturday.
While free samples of the spread will be available to try, if consumers like the combination of Creme Egg and mayonnaise, unfortunately jars of the spread won't be available to take home.
Following the announcement of the concoction, several Twitter users have expressed their views on the unconventional product.
"Part of me is disgusted. Another part is intrigued to try it," one person remarked.
"Don't think this will work in my tuna sandwich," another added.
To check out a selection of the weirdest Easter eggs on the market this year, click here.
