Learn how to make your Twitter feed stand out from the crowd at this fun evening masterclass with Ed Goodman. If you use social media as part of your job, this course is a great opportunity to learn how to make your content more interesting and engaging. In the space of just three hours, you’ll learn how to research your target audience, and create innovative Twitter content to boost engagement, discussion and customer loyalty.
You’ll get involved in practical exercises that will enable you to better understand what’s special about your brand – and how you can use this to build your Twitter following. Don’t miss out on this inspiring masterclass and let Ed show you how a strong social media strategy can achieve real results for your business.
Course content
- How to come up with ideas for exciting social media content
- The benefits of a strong social media strategy
- An overview of different social media formats
- How to use Twitter to boost your brand’s online profile
- Tips on increasing engagement and discussion on Twitter
- Researching your target audience
- Advice on how to appeal to different audiences
- Examples of great social media campaigns by brands
- Twitter analytics – the key things you need to know
- Measuring the impact of your Twitter feed using external apps
- Popular posting times – when’s the best time of day to tweet to different audiences?
- Developing your own social media strategy
- Group exercise – develop a creative campaign idea during the class, with opportunity for feedback
- Q&A and discussion
This course is for you if…
- You use social media as part of your job and want to learn how to make your content more engaging
- You’re a business owner who wants to learn how to make the most of Twitter
- You want to learn how to boost your personal brand through Twitter
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Tutor profile
Ed Goodman is a start-up coach and a social media trainer for SocialB. He has a real passion for mentoring and training start-ups and small businesses to help achieve their business goals – over 10,000 have benefited from Ed’s knowledge to date. He is also the co-author of New Business: Next Steps, a guide to managing, marketing and growing small businesses. Find Ed on Twitter here.
Details
This course has now passed – but we update our programme all the time. For information on our full range of masterclasses, sign up to our newsletter, follow us on Twitter, or keep an eye on our calendar.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
