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The Guardian - UK
The Guardian - UK
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Creating business presentations: A masterclass for teams

Business Models Inc meeting.
Creating business presentations. Photograph: Sebastiaan ter Burg/flickr: Business Models Inc meeting.

This masterclass will teach you how to create presentations that pack a punch. The course will kick off by teaching you how to really understand your content and audience, before giving advice on key elements such as structure, layout and delivery. You’ll learn how to collate information and images into a compelling narrative, as well as storytelling techniques that will keep your audience captivated. You’ll also learn how to address a particular audience – from stakeholders, to staff and potential investors – and make sure that their needs are met.

The course mixes talks on the theory behind great presentations with exercises to reinforce learning. You’ll get involved in a practical session where you create the outline for your presentation, and have the opportunity to present to the group for feedback. Whether you use PowerPoint, Prezi or any other presentation tool, we’ll ensure that you leave the class ready to deliver presentations that are clear, entertaining and effective.

This course is for you if...

  • You deliver business presentations as part of your job and want to learn how to make them more effective
  • You run your own business and want to upskill your staff
  • You want to learn best practice for presenting to business audiences

Course content

  • Understanding your audience – what are their objectives, concerns, values and motivations?
  • Understanding your content – what are your key points and how do you present them clearly?
  • How to gather relevant information
  • Tips on content layout
  • How to tell a story in a presentation
  • Delivering an effective conclusion and punchline
  • Practical exercise: create an outline for a presentation you want to deliver
  • Practical exercise: attendees have the opportunity to deliver short presentations to the group, with feedback from the tutor
  • Q&A and group discussion

This comprehensive course can be tailored to the needs of your team. Please contact alastair.price@theguardian.com with the name of this course in the subject line for more details.

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