As the tech landscape continues to move towards mobile devices, user experience (UX) has become an increasingly important concern for businesses. If you want to create your own mobile app – for smartphone and tablet – this interactive workshop will help you to develop your idea.
Led by Hannah Tempest, creative director of Mubaloo, the course begins by taking you through the key stages of launching a new app – from ideation to planning and UX design. Then, through a series of talks and practical exercises, you’ll learn how to map key commercial objectives and research consumer behavior for your own mobile project. With opportunities for feedback from Hannah, it’s the ideal course for anyone who wants to learn how to design an easy-to-use app that will engage users and keep them coming back.
Course content
- The key stages of launching a mobile app
- Identifying clear objectives for a mobile project
- How to make the best use of your company’s resources and present a strong business case
- The key things you need to know about user-centred (UX) design
- Feature prioritisation
- How to approach persona profiling – and carry it out for your own business
- How to organise a user-testing session and map user behavior
- T-bar exercises to analyse the ‘stickability’ factor of apps
- Practical exercise: using a feature prioritisation matrix to create a ‘minimal viable product’
- Collaborative UX scamps – how to generate ideas and insights from key stakeholders and users
- Practical exercise – how to define the idea for your own mobile project, map commercial objectives and research behavior
- Feedback from the tutor on your mobile app idea, as well as on exercises carried out during the class
- Q&A and group discussion
This course is for you if...
- You’re looking to create a well-designed, user-friendly app for your business
- You work for a company or organisation who wants to develop a new, easy-to-use mobile app
- You want to create and generate new ideas for mobile apps that will engage users
You may also be interested...
Tutor profile
Hannah Tempest is the creative director of Mubaloo, one of the UK’s leading mobile consultancies. At Mubaloo, she has worked on apps for clients including Bang & Olufsen, Haymarket and Aviva. Hannah has over 12 years’ experience in design and UX covering C2B and B2B in a wide variety of industries. She regularly runs workshops for businesses focused around digital and app design, and has spoken at events including TalkUX, Ladies that UX, Mobile Monday Bristol and SWUX.
Testimonials
Perfect amount of information, really engaging speaker, and just the right depth of content.
Hannah was brilliant – intelligent, informative, erudite and witty, world-wise, charming; all the ingredients you need for a top speaker!
Details
This course has now passed – but we update our programme all the time. For information on our full range of masterclasses, sign up to our newsletter, follow us on Twitter, or keep an eye on our calendar.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
