A Merseyside firm is behind the growing fleet of "mobile billboards" pushing the social distancing message in Covid hotspots around the UK.
Huge Media Advertising says it's been seen as "ideal" for reaching target audiences in areas like Oldham, Pendle, Calderdale and Leicester, where infection rates have spiked.
The Speke-based company said it continues to work with public health chiefs to push the social distancing messages, which were in hot demand most recently on GCSE results day when teenagers traditionally gather together.
The billboards are normally used to advertise the products, services and events of private and public companies.
Launched by managing director Neil Richards in 2011 with one sales rep, the firm now employs eight people and has just moved to a fully equipped 3,500 sq ft warehouse in Speke.
Mr Richards said the ad-vans have proved an ideal way of taking the social distancing message into communities because of their mobility and agility.
He said: “Because our ad-vans are mobile, with two 6m x 3m poster sides and a large rear panel, this gives over 40sq metres of advertising space.
“Advertising can be targeted towards a chosen demographic with strategic positioning, plus the targeting of arterial roads and areas with heavy footfall. More and more businesses and public bodies are turning to this form of outdoor advertising.
“We also have a growing fleet of ad-bikes, giving us even more flexibility and agility in helping to get the message to the public in difficult locations that other forms of advertising don’t reach so easily.
“This also gives our eco-friendly clients an opportunity to use pedal power which fits with their advertising ethos.”
Huge Media Advertising’s fleet works in prime locations across the UK, ranging from large sports events, festivals, concerts to popular retail parks and shopping areas across the country, from Aberdeen to Plymouth and Swansea to Hull.
Its private sector customers include housebuilders, student property firms, solicitors and supermarkets. In the public sector it has worked to get messages out for police and fire services as well as local authorities.
