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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Council 'sponsors' papers with adverts

Vienna city council is spending around €15m (£12.5m) a year in advertising in three Austrian newspapers. In January and February alone, the market leading Kronen Zeitung picked up £607,000 in council ads. The free title Heute got £574,000 and Österreich, which is a mixture of paid-for and free, received £366,000.

It is claimed that Vienna's council, which is run by the socialist SPÖ party, gets very positive coverage in the three papers. The opposition calls it propaganda at the expense of taxpayers.

Sources: Newspaper Innovation/Profil

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