Coronation Street star Simon Gregson left I'm a Celebrity viewers with their jaws dropping as he ate an array of gruesome animal parts - including two items never previously eaten before in any series.
The horrific array of animal parts that Simon, who plays Corrie 's Steve McDonald, had to eat left viewers cringing and liberally using the "vomit" emoji on social media during Sunday night's grand final.
And it even led I'm a Celebrity hosts Ant and Dec to utter the classic line: "Steve McDonald ate a farm".
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In the Frightening Feast challenge, Simon was presented with five gruesome dishes that he needed to win to scoop main meals and treats for him and his fellow finalists Danny Miller and Frankie Bridge.
He swiftly polished off a pig's eye which said it "tasted like you've left a pork scratching in your pocked for a week".
Next was goat's tongue which Ant and Dec said had never been featured in the series before, so they'd "welcome his feedback".
The third dish was a bowl of fermented gruel which again, he swiftly downed.
The fourth was a sheep's penis, which he ate and mused: "you think it's going to be chewy but it goes off the chew and goes quite soft."
The fifth and final dish was another I'm a Celebrity first for an eating challenge - a cow's vagina.
"Jeez, what?" He said, looking stunned.
"If you get this down you, you've ate a farmyard," laughed Ant, before the duo started to sing: "Steve McDonald ate a farm, eyi, eyi o."
The cow's vagina appeared to be the chewiest of the animal products, which he struggled to get down at first.
But he did finally manage it, to the amazement of Ant and Dec.
Ant joked: "You'll eat like kings tonight, but you've lost your dignity".
Viewers described the trial as "disgusting" and "rough" but praised Simon for gamely tackling it all.
And many were backing Simon to WIN the castle crown after his impressively swift demolition of the stuff.
Danny had earlier had to endure critters poured on his head, while Frankie had to lie in a tomb filled with hundreds of snakes, for their part in the three-way challenge.
On Twitter, @ItsonlyRash said: "Simon's got to win after that! Come on, that was nasty and the worse of the three trials. He deserves to win."
Tracey Walker tweeted: "Wow Simon made that eating challenge look easy, fab job."
Vickie Robinson added: "Simon has to be crowned king of the castle. Such a funny guy and fair play to him for eating that stuff."
When quizzed about the challenge, Simon later quipped: "The cow's vagina was not the best I've ever had," to which Ant and Dec collapsed into laughter.
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