Corrie carrot

ITV's global content content director Dawn Airey had been angling for a cameo in Corrie for ages, and her wish was granted in Edinburgh back in August. But she says she regularly gets requests from clients for walk-on parts in soaps, and merrily joked to her colleague Rupert Howell that it could be dangled in front of prospective advertisers as a gimmicky carrot, today's Times reports. Just how desperate is ITV to cling on to that ad revenue, exactly?