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France 24
France 24

Corporate citizenship: Taking a stand or losing out?


Global corporations are facing growing pressure to weigh in on political and social issues. But do they follow through, and can they still turn a profit? Kate Moody asks Katherine Valvoda Smith. She is the executive director of the Boston College Center for Corporate Citizenship and co-author of "The Executive's Guide to 21st Century Corporate Citizenship: How your Company Can Win the Battle for Reputation and Impact". 

Also on the programme:

Rare earths are an essential part of any high-tech supply chain, as well as the shift to a green and sustainable economy. But their future may come from outer space. Charles Pellegrin tells us more.

Finally, imagine beer, wine and spirits with all the taste, but no alcohol. Soda and juice are no longer the only option for consumers who don't imbibe, or who only want to do so in moderation. Our France 2 colleagues report, with Leo McGuinn. 

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