The travel and tourism sector has been one of the hardest hit by the pandemic, and is desperate to reassure potential customers that they will be safe from the novel coronavirus when and if they start traveling again.
The bottom line: The only two things that will always thrive in a crisis are cockroaches and co-branding opportunities.
How it works: The formula for doing so is simple: Find a well-known brand of household cleaner, add a well-known medical brand, and combine.
