Coronation Street's Steve McDonald had viewers laughing during Tuesday's hour-long instalment.
A worried Steve tried to cheer up daughter Emma, who recently called time on her relationship with Curtis after realising she could no longer put up with his lies.
In a bid to put a smile on her face, Steve takes her to Roy's Rolls for breakfast.
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While placing their order, businessman Steve couldn't help but give Roy some advice on how to boost his takings.
Steve said: "I think you're missing a trick here. You've got breakfast, dinner, tea, your staples. You know, your bread and butter."
To which Roy replied: "You mean breakfast, lunch, dinner."
Steve then said: "You know what I mean... if you do a brunch, in between, then you've immediately increased your business by 25%"
Roy responded: "Brunch is the meal between breakfast and lunch, not breakfast and dinner", with Steve adding: "That'd be... brinner".
Taking to Twitter, some fans clearly loved his "invention".
mishybabez_ said: "Brinner [cry-laughing emoji] Steve you legend #corrie x"
Lydia Gerver said: "Steve McDonald inventing a meal is peak Steve McDonald #Corrie"
David Joseph Lawton said: "Did Roy actually say breakfast, lunch, DINNER?? #Shook"
Scott Elliott said:L "Mind blown. It's breakfast and lunch because otherwise BRUNCH doesn’t work!
"I call it breakfast, lunch and tea though… not dinner"
Coronation Street airs Monday, Wednesday and Friday on ITV and ITV Hub
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