Eyebrows were raised as Adam Barlow appeared to forget he's just walked down the aisle with Sarah Platt on Monday night's Coronation Street.
The newlywed, who said 'I do' with Sarah in March, blatantly flirted with newcomer Laura Neelan, the ex wife of loan shark Rick Neelan.
As solicitor Adam quizzed Laura about her late husband, she looked both pleased and puzzled.
"You seem very interested," she said.
"I just want to know if I've got chance or not," he said smoothly before they were interrupted by her daughter Kelly.
Adam then handed her his business card before saying goodbye and invited her to 'pop in.'
"What’s Adam playing at?" wondered one fan on Twitter.
"Them just there dangerous words Adam." said another.
"Ya a married man."
"Ay up, Adam," tutted another viewer.
Adam Barlow, played by Sam Robertson, is actually on a mission to search for answers over the disappearance of her husband.
He's figured out that there's something strange about his wife's ex Gary Windass hanging around the Neelan family, having seen him become overly protective around Rick's teenage daughter Kelly.
He's now turned to Laura for help after she recently returned to Coronation Street.
Viewers are aware that Gary murdered his former boss Rick and buried him in the woods last summer.
