A Cornwall-based couple are seeking investment for an organic gin which is helping to fight climate change and is already a sell-out hit – even before it’s been released.
Mike and Sue Bearcroft have spent the past 10 months developing a premium Cornish organic gin – called Land of Saints - on a not-for-profit basis to support the work of Fauna & Flora International (FFI), the world’s oldest conservation charity.
The first two batches of gin have already sold out, even though they are not being bottled until the first week in October. Ongoing demand is expected to be similarly high.
And now, with orders pouring in for the product, the couple have launched a Crowdfunder campaign to raise £10,000 towards further production of the drink – and plant trees.
“Our phone genuinely hasn’t stopped ringing in the past few weeks,” said Mike, a former director of the British Red Cross, trustee of Connecting Lives Cornwall, published author and popular public speaker.
“Orders are coming in thick and fast, but we want to ensure that Land of Saints Gin is sold nationally and internationally too.
“Money raised from our Crowdfunder campaign will go towards those marketing and distribution costs – helping us generate even more funding for the climate change cause.”
Since coming up with the idea for Land of Saints Gin at Christmas 2018, the Devoran-based couple have spent hours working with a distillery and suppliers to create the high-quality tipple.
They say it meets their own exacting environmental standards and also contributes in a positive way to the fight against climate change.
They set up their business, Cornish Spirits, as a social enterprise and 50p from every bottle sold, plus any trading activity surplus, is being donated to FFI which has the Queen as its patron and Sir David Attenborough as one of its vice-presidents.
“Climate change is a very real emergency and we want to do anything we can to protect the world we live in for future generations,” said Sue.
“We chose to support FFI because the organisation is actively protecting threatened habitat and wildlife.”
Everyone who donates through the crowdfunding site will have a tree planted on their behalf.
Additional rewards include gin glasses, wooden pens, organic t-shirts, bottles of the gin and a chance to meet singer songwriter Karina Ramage, a rising star in the music industry, at the official product launch party at The Headland Hotel, in Newquay, in November 2019.
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