We don’t normally condone the hard sell – but we can teach you how to make your readers an offer they can’t refuse. No matter who you’re writing for, this masterclass in copywriting will help you make your message clear, concise, memorable, and even entertaining.
This versatile course shows you how to write persuasive copy for all purposes. Through a range of practical exercises, you’ll learn how to target specific audiences in language they’ll relate to, and how to make a compelling story out of seemingly dry data.
As well as covering the elements that make good copy for all purposes, this comprehensive course features specialised modules in how to make your copy searchable and findable; how to craft clickable headlines, and how to write content that your audience will want to share.
This course is for you if...
- You want to improve the quality of campaigning or marketing materials, or press releases
- Your company sometimes struggles to make its voice heard, or translate the real impact of its data into words
- You work for a charity or NGO and want to learn how to tell more compelling stories to potential supporters
- Your team runs a website and wants to learn how to give your content a more professional edge
- You’d like to learn about best practice for writing for a variety of audiences
Course content
- Creating engaging stories out of dry facts
- Finding hooks for your copy in the news
- Different structures and writing styles for web copy, including product descriptions, ad copy, social media and more
- The essential components: headlines, standfirsts, subheads, captions, furniture
- The importance of first and last sentences
- How to read your audience, and tailor your content to them
- Improving your readability
- Tone and language: how to establish a readable, memorable style
- Practical writing exercises
- Q&A and group discussion
This comprehensive course can be tailored to the needs of your team. Please contact alastair.price@theguardian.com with the name of this course in the subject line for more details.
