- Book now – Saturday 23 and Sunday 24 January 2016
- Book onto alternative dates – Saturday 20 and Sunday 21 February 2016
- Book onto alternative dates – Saturday 12 and Sunday 13 March 2016
- Book onto alternative dates – Saturday 2 and Sunday 3 April 2016
- Book onto alternative dates – Saturday 14 and Sunday 15 May 2016
- Book onto alternative dates – Saturday 4 June and Sunday 5 June 2016
We don’t normally condone the hard sell – but we can teach you how to make your readers an offer they can’t refuse. Whether you want to improve the quality of marketing or campaigning materials, or give your website a more professional edge, this in-depth copywriting course will make a real difference to your commercial writing skills.
In the space of two days, copywriter and journalist Eddy Lawrence will teach you how to write persuasive copy for all purposes. You’ll learn how to target specific audiences in language they’ll relate to, and how to make a compelling story out of seemingly dry data. In addition, you’ll learn what SEO can (and can’t) do for you, as well as how to make your online copy easier for people to find. Don’t miss out on this fantastic masterclass – book your place now and learn how to write commercial copy that’s engaging and gets real results for your brand.
Content
- Writing good copy for all purposes – from websites to product descriptions, press releases and newsletters
- The key differences between print and online copy
- How to read your audience, and tailor your content to them
- Finding stories in data, or relating your copy to existing news hooks
- The essential components of copy – headlines, standfirsts, subheads, captions, furniture
- Tone and language – how to establish a readable, memorable style
- How to make your copy searchable and findable through judicious keywording
- The benefits of SEO (search engine optimisation)
- Creating content to represent different brands
- Practical exercises with opportunity for feedback on work carried out during the class
- Q&A
Tutor profile
Eddy Lawrence is a copywriter with over 20 years of writing and editing experience. He has written for and edited publications including The Face, Melody Maker and Jack, and even some that are still going, such as Time Out, NME, Shortlist and the Guardian.
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- Book now – Saturday 23 and Sunday 24 January 2016
- Book onto alternative dates – Saturday 20 and Sunday 21 February 2016
- Book onto alternative dates – Saturday 12 and Sunday 13 March 2016
- Book onto alternative dates – Saturday 2 and Sunday 3 April 2016
- Book onto alternative dates – Saturday 14 and Sunday 15 May 2016
- Book onto alternative dates – Saturday 4 June and Sunday 5 June 2016
Details
Dates: Multiple dates available
Times: 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £449 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 16
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
