Coors Light are launching The Rockies Awards today to celebrate small victories in life and are giving away free prizes for the lucky winners.
Over the next six months the company beer brand will regularly award their customers through social media.
'Hosts' Joanne McNally and Owen Colgan will announce the award categories every month and customers will then have to tag their mates who they think are most deserving of that title.
The Rockies categories include:
Your mate who always makes it to the airport in time for a pre-flight pint.
Your mate who always finds a table in a crowded bar.
Your mate who always carries the gear into the festival campsite.
Your mate who always gets your group of friends out for a pint.
Your mate who always has the best Halloween costume.
The winners of each prize will be then treated to Coors Light prizes and goodies.
The company are also encouraging fans to give their pals a cold pint of Coors for any of the challenge they believe they've overcome.
To enter just share a picture video on their social media and tag @coorslightirl on Twitter/Instagram or @coorslightireland on Facebook.
Conor McIntyre Coors Light Senior Brand Manager said: “Most awards are far too niche and, frankly, a little bit dull. At Coors Light, we know great journeys don’t have smooth paths, they have rocky ones.
"What better way to recognise a friend’s success than presenting them with a Rockies Award – a cold, refreshing pint of Coors Light?”
