Converse has a new line of shoes that are almost identical to another line - but cost almost £20 more because they come out of the box dirty.
A pair of classic Converse Chuck Taylor All Stars cost about £50, but the new Basic Wash range will set you back £70 for the privilege of buying them already messed up.
The trainer firm says on its website the range "features get an aged makeover".
"Skip the break-in period. A dirty wash treatment gives these classic Chucks a vintage look, straight out of the box," the Converse site explains.
In grey or navy, the canvas tops look like they’ve been to Glastonbury countless times and been caked in mud and caught in the rain.
Even the laces have been treated to look like the dirt is ingrained - enough to make most parents despair.
And the usual white trim has been stained to give the trainers the appearance they have seen better days rather than shop bought new.
But while shining white trainer toes might not be appealing to everyone, a lot of people are baffled about why you'd pay more for something that's dirty.
"Heck for half that you can walk through my front yard and get a custom job,” one wit wrote on.
Another commented on Twitter : "The worst part is that they are actually about double the amount of dirty you'd ever want ur converse to be.
"Something unbearable about the idea of eventually going to clean these and knowing that there is a layer of painted on artificial dirt that you can never remove."
Another added: "Genuinely last week I chucked (pun absolutely intended) a white pair so grubby & holey I thought they were too far gone... can't believe I got rid of an investment piece."
Others had issued with the name of the range.
"Basic wash? This is no wash? Absolute absence of wash," one person wrote.
Another had trouble accepting they were even a real product, writing: "This... This isn't a parody?!"
