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Birmingham Post
Birmingham Post
Business
Coreena Ford

Contractor appointed to bring Premier Inn hotel to Northumberland town

A Northumberland construction company has been appointed to build a new 80-bedroom Premier Inn hotel in Alnwick.

Cramlington-based Compass Developments (NE) Ltd will start work on the national chain’s new hotel next month, at the Willowburn Trading Estate in Alnwick.

Old industrial buildings on the Willowburn site have already been demolished to make way for building work, which is expected to sustain scores of jobs. The new hotel is set to open in June 2022.

Read more: Investment at popular County Durham hotel and restaurant

Plans put forward by developer Northumberland Estates, acting on behalf of Northern Commercial Properties Ltd, were granted planning permission last year.

The new hotel will provide 80 bedrooms with an in-house bar and restaurant, plus a car park.

Barry Spall, development planner with Northumberland Estates, said: “Northumberland is becoming increasingly popular as a tourist destination, attracting a wide range of visitors, families, couples as well as larger groups and for everything from short breaks to longer stays.

“The addition of a well-known brand such as Premier Inn, which is consistently voted the UK’s favourite hotel brand and is known for offering great service, value, dependability and consistency for leisure and business travellers, adds an extra dimension to the accommodation offer in the town.

“Creating a wide selection of visitor accommodation at a range of prices should help to increase the town’s appeal to visitors, with all the associated knock on benefits for the local economy.”

Richard Aldread, head of construction in the UK regions and Ireland for Premier Inn, added: “Premier Inn hotels in market towns like Alnwick do very well. The hotels attract a high number of business and leisure guests throughout the year and enjoy an above average occupancy rate.

“We are confident we will trade well in Alnwick and Premier Inn’s style of flexible accommodation, and successful marketing channels, will increase the choice for visitors wishing to stay overnight in the town and help to market it to people who may not currently visit.”

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