In the digital age, customers don't care what you're selling – they're more interested in what you're giving away. Providing your target audience with relevant, high quality online content is a proven means to increase their trust in your brand, and convert goodwill into increased sales. And if your content is good enough to share, your customers will spread the word.
But for small business owners without media or marketing experience, creating and writing a newsletter or email campaign can be a daunting – and time-consuming – challenge. This accessible one-day course will help you find your voice and your strongest possible position within the market. Led by content marketing specialist John W. Hayes, author of Becoming The Expert, this event explains, in plain English, how to create, produce and share effective marketing content. No matter what business you're in, you'll learn simple and productive methods to communicate directly with your customers in order to build your reputation, generate new leads and, ultimately, increase your profits.
PLEASE NOTE: This is a full-day version of John's introductory, evening masterclass Build your business with content marketing. Throughout the day, attendees will be encouraged to formalise and discuss actionable content marketing strategies based on their own areas of expertise and individual businesses needs. Attendees will leave the session with the knowledge of how to produce a detailed content marketing plan and a bank of ready-to-use creative ideas to build their initial content-led campaigns around.
This course is for you if…
- You run a small- to medium-sized business and are looking for cost-effective marketing techniques
- You want to improve the digital profile and reputation of your business without paying for external consultants
- You want to better understand the content and digital marketing landscapes
Course description
Through a series of presentations and discussions, this full-day event introduces simple ways for businesses to generate, share and track the effectiveness of original marketing content, and to plan a content marketing strategy. Topics covered on the day include:
- How to find the inspiration to create and publish compelling content that potential clients and existing customers can't ignore
- How to improve your rankings on the major search engines
- How to generate leads, maintain relationships and sell more via email
- How to secure local, national and global media coverage with well-placed PR campaigns
- How to engage your prospects with social media
- How to reduce their reliance on high-cost traditional paid advertising
- How to shorten the sales cycle and reduce the need for cold-calling
- How to connect the dots to build a cohesive content marketing strategy
Tutor profile
John W. Hayes is a journalist, blogger, and author of Becoming the Expert: Enhancing Your Business Reputation through Thought Leadership Marketing. He has worked alongside companies including Amazon, eBay and Google and is the author of numerous white papers and editorials across a wide range of trade and mainstream publications, and is recognised as an influential thought leader in the online marketing arena.
Book now
If you're using a mobile device, click here to book
Details
Date: Monday 20 October 2014
Times: 10am-4pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £229 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 16
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
