A single online purchase can leave a dozen emails in a consumer’s inbox: order confirmations, processing confirmations, courier handover confirmations, dispatch, transit and delivery confirmations as well as multiple prompts to review a purchase are now being sent out by many retailers for every online transaction.
Many companies also send out regular emails with marketing communications such as welcome emails, newsletters, special offer alerts, abandoned cart reminders and other unsolicited spam.
We’re interested to hear from consumers who have been on the receiving end of many such email communications. How do you feel about this, and have you tried to avoid receiving them? Have you changed your shopping habits because of it? Or do you appreciate the frequent updates? Tell us.
