Forget Zoella and co., there's a new social media influencer on the block, and he's definitely worth a follow.
He's a called Omar, and he's a construction worker and dad from Austin, Texas.
Until recently, Omar had no idea what an influencer even was, so he asked his daughter. His response? "Pssh, I could do that."
So he created the Instagram account @justaconstructionguy and began sharing beautifully curated images of his life. In just over a month, he's racked up over 342,000 followers.
The best bit? You won't see any naff shots of him sat on a beach, pensively looking at the ocean, nor reclining on a giant pink flamingo lilo in an outside pool, sipping a smoothie (#blessed).
Let's take a look at what "inspo" Omar has to offer...
An Instagram natural, Omar delights his followers with some classic influencer faves.
There are numerous fancy coffee shots, images of his outfit for the day - high vis vest and helmet - laid out carefully, and the ever-popular leading someone by the hand shot.
Omar's fans are full of praise for his style of infuencing.
One starry-eyed follower wrote: "He is everything I want to be. (Strong, funny, looks great in yellow)."
Another added: "He is my Keanu ."
You really don't get much higher praise than that these days.
