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The Guardian - AU
The Guardian - AU
Environment
Chloe Watson

Conspiracy theories and celebrity endorsements: how bird of the year played out online

Emu
Bill Shorten took no political risks by plumping for the emu, although it failed to trouble the triumphant magpie in the bird of the year poll. Photograph: Torsten Blackwood/AFP/Getty Images

The three-week campaign to select Australia’s bird of the year has been bitterly fought out on social media, and Monday’s result provoked another round of celebration and recriminations.

Swooping in with an incredible 19,926 votes, of a total of almost 150,000, the Australian magpie took the title, having quietly gained ground over the white ibis (19,083), which had a commanding early lead.

The campaign was notable for fierce opinions both for and against the ibis, and many illustrations of its controversial urban habits.

The competition was complicated by attempted vote-rigging, drama and political intrigue.

On the morning of 21 November hundreds of suspicious votes were recorded for the powerful owl. Further investigation identified automated voting, forcing a large number of votes to be removed.

Another attack occurred two days later. The powerful owl again surged close to the top of the leaderboard before the fraudulent votes were identified and removed.

Politicians, musician and actors also weighed in throughout the campaign, again with divided opinions on the ibis.

Many commentators argued for a fairer voting system in future, given the limitations of first past the post.

The result proved disappointing, to say the least, for the pro-ibis and anti-magpie factions, who shared the blame widely.


The opposition leader, Bill Shorten, found himself on the wrong side of the polls by dissing the magpie.

Malcolm Turnbull is yet to break his silence.

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