Conor McGregor had lots of people believing that he was branching out into the wine business.
But the promotional video for "Champ Champ Rose" turned out to be a very elaborate April Fool's day joke.
The Notorious, who announced his retirement from MMA last week, has a big business portfolio, including his own whiskey brand.
And on Monday he introduced us to "Champ Champ Rosé" with a promotional video starring and narrated by the UFC star.
McGregor wrote on Twitter: "Just like I did with my Proper No. Twelve Irish Whiskey, I will now take over the Rosé wine business.
"Introducing Champ Champ Rosé, the finest Rosé in the world!"
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The clues that he was having us on though with there when he said the new product was "crafted with Ireland's finest grape varieties" and his comic pronunciation of "Champ Champ".
And any fans getting excited by McGregor's latest venture were left disappointed when the video cut to Crumlin man holding a bottle of whiskey and admitting it was all a big joke.
Meanwhile, McGregor's parner Dee Devlin shared an adorable photo of her son and daughter on Mother's Day.
The sweet snap is the first image Dee has shared of her and partner Conor's daughter Croia who was born in January.
It shows Conor Jnr lying next to his baby sister, with his arm looped around hers, as the pair enjoy a timely nap.
Dee captioned the snap: "My babies - thank you for choosing me to be your mama."
UFC star Conor also shared a few pictures of the mothers in his life on Sunday.
He posted a picture of Dee feeding his daughter Croia with a love heart caption and also one with his own mother Margaret, writing: "Happy Mother’s Day Ma."
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