Conor McGregor has claimed responsibility for a dramatic rise in Irish whiskey sales in the US this year.
Irish whiskey has always been a hit across the Atlantic, with Jameson and Bushmills leading the way, but there's been a new kid on the block since late last year - McGregor's Proper no. Twelve.
Sales in the US have already topped $1 billion for the year to date, and some of that can be accounted to the rise of Proper no. Twelve - with Jameson still dominating the lion's share of the market.
And McGregor took to social media to celebrate, thanking fans who helped the brand sell a reported 200,000 nine litre cases of the whiskey.
In the tweet, McGregor said: "Was there ever any doubt I’d turn Whiskey to a Billi? I turned “human cock fighting” to 4.2.
"I’m gonna toast on this fine Thursday this amazing news. Sláinte to the only true Irish Whiskey we have left,#ProperWhiskey! Irish owned forever. Thank you all. It has been my pleasure."
The news comes as the Dubliner repaid a €70 loan to his former boxing coach 15 years after borrowing the money.
Paddy Brady got The Notorious tools when he was training to be a plumber years before he became famous.
McGregor returned to Crumlin Boxing Club, where Brady once coached him alongside two-time Olympian Phil Sutcliffe, for an exhibition fight last week and gave his former coach a cheque.
Brady told MMA Fighting's Eurobash: "That’s the money owes me from 15 years ago.
"I got him his tools when he was going off to do his plumbing and he never paid me back. Every time I see him I say, ‘Don’t forget you owe me that few bob’."
Sutcliffe added: "It was a joke between a few of us, it was going around the whole club,’
"We had a picture in the gym of Paddy saying [Conor owed him money] on Sky television before the Mayweather fight.
"Conor was slagging him and he wrote him a cheque for 70 quid. Now, the cheque isn’t going to be cashed, it’s going to be photographed with a picture of the two of them and it’s going up on the wall."
Meanwhile, the man who fought McGregor in the exhibition match claims the UFC star caught him with the worst cheap shot he's ever suffered.
Amateur boxer Michael McGrane told TMZ: "It was the cheapest shot I ever caught in me life, man.
Conor McGregor UFC news: Notorious hit me with worst ever cheap shot, claims Dublin boxer
"You're meant to go back to your corner, but Conor never went back to his corner. He leaped at me with a left hook."
He added: "Conor McGregor hit me a cheap shot in his own hometown!
"The ref was on his side. There's no way I would have won that fight unless I knocked him out."
But McGrane was delighted to share the ring with the former two-weight UFC champion in the boxing club where McGregor first tried his hand at the fighting game aged 12.
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The Notorious hasn't fought in a boxing match since his mega-money 2017 bout with Floyd Mayweather, which was believed to have earned him €100 million.
He is currently in talks for a UFC return this year, despite announcing his retirement with a social media post last month.
His last UFC fight ended by fourth round submission to Khabib Nurmagomedov in October last year at UFC 229.
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