Conor McGregor had everyone in stitches (figuratively) after his viral April fool's jokes bamboozled the entire world.
The Notorious took to social media to launch his brand new "Irish Rose" called "Champ Champ" in a move that had many back home in bits.
The fancy video released advertised the finest high-quality rose made from a "varietal" of Irish grapes.
He says: Just like I did with my Proper No. Twelve Irish Whiskey @ProperWhiskey, I will now take over the Rosé wine business. Introducing Champ Champ Rosé @ChampChampRose, the finest Rosé in the world! Sláinte."
The video shows McGregor out on a balcony cradling a glass describing his new venture.
He says: "It wasn't always sunshine growing up on the streets of Dublin, fighting through the adversities of the cage, and life itself, until I finally reached the top. 'Champ 'Champ, they say"
"Crafted with the finest Irish grape varietals."
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He goes on to spoof saying "If one is to Rose all day, one should Rose the Champ Champ way" before suddenly cutting to him in an Irish bar holding up a bottle of Proper 12 whiskey shouting "surprise".
The elaborate video was met with loads of replies of people actually trying to find the wine while a Twitter account made for the brand amassed over 3,000 followers.
One said "I would have totally gotten some champ champ lmfao" while another wrote "The goat of April fools".
