UFC superstar Conor McGregor’s bid to cash in on his clothing range across the EU has suffered a knockout blow.
This follows the Boards of Appeal brand registry throwing out the Dubliner’s challenge earlier this year.
The Notorious had been contesting a decision to reject the name “Conor McGregor” as a trademark for the sale of clothing across the EU.
His bid to register his name was opposed by Holland-based firm McGregor IP B.V.
The latest decision brings to an end an almost four-year dispute between the two companies at the EU Intellectual Property Office.
The Dublin-based McGregor Sports and Entertainment Ltd first lodged the application for the brand bid in January 2017.
The company that opposed the move sells clothing and accessories under the McGREGOR brand.
In an objection, it told the EUIPO that consumers might believe goods sold by Conor McGregor’s firm are part of products marketed by its retail clothing company.
In the eight-page decision letter sent to Mr McGregor’s Dublin-based trademark and patent lawyers FR Kelly, the appeals board told them they have the option of appealing their decision to the General Court of the EU.
The action must be lodged with the authority in Luxembourg within two months.
The Boards of Appeal said the challenge lodged by Mr McGregor’s company “is not well founded”.
It also ordered the Dubliner’s firm to reimburse the Dutch retailer’s fees in lodging its opposition against the brand application, which amounted to €1,170.
