Conor McGregor has sold a majority share of his whiskey company in a whopping deal said to be worth €500 million.
The UFC star only launched Proper No. Twelve Irish whiskey less than three years ago.
But its success has prompted Proximo Spirits, a company that owns Jose Cuervo and other alcohol brands, to fork out the huge sum for a majority stake in the company.
€500 million will go to 32-year-old McGregor, his agent Audie Attar and their partner Ken Austin.
Crumlin man McGregor, who will retain an interest in the company, said: “I founded Proper No. Twelve less than three years ago and today it has become a shining star in the spirits industry.
“This agreement is exciting for my partners and me, and the potential is limitless! Our vision is for Proper No. Twelve to continue its incredible growth worldwide and to keep bringing new consumers to the now-reinvigorated Irish whiskey market.”
The company is said to have sold over six million bottles across the world in its first two and a half years of business.
Mike Keyes, President & CEO of Proximo, said: “When we launched, the Irish whiskey market was dominated by one brand. Now, Proper No. Twelve has disrupted the category and has become a leading brand in the industry.
"We are thrilled with what we and our partners have achieved in growing Proper No. Twelve to this point, and we look forward to continued success together.
"This agreement also demonstrates Proximo’s commitment to expand its presence in the fastest-growing segments of the spirits industry.”
