Conor McGregor brings much more to the UFC than the average mixed martial artist.
The Irishman draws plenty of mainstream attention, attracts valuable sponsors and, most importantly, delivers plenty of cash in pay-per-view buys and ticket sales for MMA's biggest promotion.
But more so than anything, McGregor brings chaos.
Fresh off a plea deal for his role in an April melee at Barclays Center that nearly derailed his combat sports career, the McGregor Show was back in the area to promote his return to mixed martial arts, bringing his notoriously chaotic energy with him.
"I came back for the love of this, to come and shut this man up, a little rat, a little weasel, a little hard man in groups," McGregor said.
McGregor and lightweight champion Khabib Nurmagomedov appeared at Radio City Music Hall on Thursday ahead of their long-awaited battle for the UFC's 155-pound title, scheduled for Oct. 6 at T-Mobile Arena in Las Vegas.
McGregor spent much of the press conference screaming into his microphone, jumping between taunts of Nurmagomedov, statements of his dominance in the cage and promotions for his new line of whiskey. At one point, McGregor offered a glass of whiskey to Nurmagomedov and UFC president Dana White, downing his own sample of the alcohol in one swig.
"I don't know what this guy is talking about, I don't understand what he thinks is going to happen the sixth of October," Nurmagomedov said. "He think whiskey going to help him? I don't understand."
Nurmagomedov won the belt at UFC 223, the Brooklyn event McGregor and his teammates crashed looking for Nurmagomedov, and has been calling for a title fight with McGregor since the superstar first won the lightweight belt at Madison Square Garden in November 2016. That fight nearly two years ago at UFC 205 was the most recent trip to the cage for McGregor, who fought Floyd Mayweather in a boxing match last August.
"I'm going to put him back to box," Nurmagomedov said. "You have to fight only box because you cannot compete with high-level guys."
McGregor had been facing felony charges for the Brooklyn incident. Video circulating on social media showed McGregor throwing a metal hand cart through a bus window, shattering the glass. Another showed him lifting a metal barricade and charging the bus. Another showed McGregor and his entourage leaving Barclays Center in a black SUV after the incident.
The bus contained numerous fighters who were scheduled to appear on the UFC 223 card two days later. McGregor's actions caused three bouts on the card to be canceled.
Along with his teammate, Cian Cowley, McGregor pleaded guilty to disorderly conduct violations in July. He was conditionally discharged and was ordered to serve five days community service and attend anger management classes for one to three days. McGregor also had orders of protection issued against him for two UFC and a UFC employee was ordered to pay for damages to the bus at the center of the melee as well.
While all involved insisted the incident was not a publicity stunt, official promotional material for the fight includes footage of the bus attack.
"Not tough at all, it's part of the storyline, it is what it is," said UFC president Dana White. "There's been other situations where things have happened leading up to a fight and you play the story the way it plays out.
When asked his opinion on the bus footage being used to promote the fight, McGregor, for the only time all night, had nothing to add.
Said McGregor with a wry smile, "No comment."
