Erin McGregor, sister of UFC star Conor, officially launched her own fashion brand today to the acclaim of many Irish shoppers.
Imperfection, created by Erin McGregor and Judith McAdam, is a range of housecoats and pyjamas for women.
It is described as "an all-inclusive brand created to inspire everyone to embrace their true perfection through the curation of style and wellness collections".
Erin, who is the Co-Founder and Creative Director of the label, also models the colourful range.
The collection of glamorous housecoats and nightwear for women of all ages is inspired by her "real-life experiences, travel and exposure to fashion and beauty".
"With Imperfection, my goal is for women everywhere to truly feel like they are perfect and don’t need to change for anyone," she says.
The mother-of-two is a former Dancing with the Stars contestant and also starred in the Olympia Panto Cinderella as an ugly sister.
The fitness fanatic is the older sister of UFC champ Conor McGregor, who was quick to congratulate her on the launch of Imperfection today.
He praised his big sis on a post on the brand's Instagram page accompanied by a snap of Erin modelling a stylish housecoat.
He wrote: "So beautiful. So unique! My sister."
The Notorious also shared the snap on his own Stories to his 41.8 million followers.
On her own account, Erin celebrated the moment her fashion label officially launched by saying "dreams really do come true".
She wrote: "I dreamt of this day when I was first on set at Dancing With The Stars.
"I saw it in my mind. I believed I could make it happen. I really manifested this day.
"I experienced so many different emotions during the experience of the show, anxiety and imposter syndrome, lack of self-worth, the list goes on.
"Some days I didn’t even know how I would perform but every time I put on my House Coat, it instantly grounded me and reminded me to dig deep and face my fears and push myself outside of my comfort zone.
"It reminded me to be kind to myself and have confidence, feel the fear and do it anyway."
Erin added that the business has been "a long time in the making" but today she was "finally" ready to launch the brand, "brought to you with so much love and gratitude".
She added: "I have designed a collection I am so proud of.
"Imperfection focuses on Love and Strength. My collection embodies Self-love and Courage.
"I hope you find comfort in difficult times when you put on my designs and truly feel like the Goddess that you are."
