Conor McGregor fans are again questioning why the UFC star is not featuring in the promo videos for this weekend's fight.
The Notorious faces off with Dustin Poirier in the highly-anticipated UFC 264 fight card on Saturday night.
And with all big cards, the promo videos from the UFC are being released daily, but the company's biggest star is not featuring in them.
The first notable absence was no face to face interview in the UFC Countdown documentary released at the weekend.
Then the UFC Embedded series on Youtube, which people generally watch for the star, had no sign of him in episode one or two.
Episode three dropped on Wednesday, and again the Notorious was nowhere to be seen, prompting frustration from McGregor fans.
One fan commented on Youtube: "At this point I’ve accepted there’s no Conor."
Another said: "Me rapidly skipping through embedded to find McGregor 'Wonderboy... Burns... Poirier... they've done it again haven't they'."
One angry fan added: "Conor’s not in embedded so they film Wonderboy playing zombie games. It’s that bad lmao."
While another said: "The biggest card of the year has a surprisingly lackluster embedded series so far."
Earlier today, Dustin Poirier was warned by UFC boss Dana White that Conor McGregor is taking their upcoming trilogy bout more seriously than he took their rematch.
The American knocked out McGregor in the second round at UFC 257, having been stopped within two minutes of their initial 2014 bout.
And they will face off for a third time on Saturday night at the T-Mobile Arena in Las Vegas in the main event of UFC 264, with a capacity crowd watching on.
White believes that the third bout is almost more intriguing than their initial two, and says that the Dubliner is "in his own world" going into the contest.
"Conor looked damn good in the first round of that last fight," White told The Mac Life. "I don't know how well he prepared for that fight.
"I don't know what he did, I don't know the difference between his training camp for that fight or this fight, but what I do know is that from what I can see, he's taking this fight a lot more serious than the last fight.
"He's basically shut down, he's in his own little world doing his thing, he feels like the old Conor McGregor."
