MMA analyst Chael Sonnen has criticised Conor McGregor for his " embarrassing " reaction to rival Max Holloway's win last weekend.
Holloway picked up his second win on the bounce by outpointing Yair Rodriguez in a thrilling five-round encounter.
And in a now-deleted video, McGregor filmed himself pacing up and down while topless in front of a TV just before Holloway's fight started.
McGregor has been called out by Holloway on several occasions as the Irishman prepares to make his UFC return next year.
Fans were quick to mock the video, branding it "cringe", and former fighter Sonnen has since labelled him a "rich little weirdo" for the post.
"Conor is on the verge of being a rich little weirdo," he said on The Chael Sonnen Show.
"It's the last thing I wanted for him, but if you mark for your own gimmick at this extent. He's posting things, then deleting them."
Sonnen - who retired from fighting in 2019 - was a notorious trash talker during his days in the cage, having heated feuds with the likes of Tito Ortiz and Anderson Silva.
He commended McGregor for his efforts but said he needs to start acting his age.
"I've got to give the troll effort 100 per cent, as a former troll myself. I get it, if there's a UFC you didn't step foot at, you didn't throw a single punch and you can steal a headline on ESPN+, you're doing something well," he continued.
"He’s being weird, is this what he wants? His identity as a guy walking around with his shirt off screaming at a television set?
"In all fairness when you were 22 years old that's one thing, but as a husband and a father, you're a little bit of a dork."
McGregor caught on to Sonnen's video and the pair have since gone back and forth on social media.
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"Says the little broke weirdo hahahahhahaha," McGregor wrote.
Sonnen then took a shot at McGregor's whiskey brand, writing: "It's not too late to stay off my radar.
"Just put down the shot-glass of awful bottom-shelf whiskey, turn off your phone, and back outta the big-boy saloon niiiice n' sloooow..."
And McGregor responded by mocking Sonnen's YouTube channel: "Just set up the tripod, in the corner of your boxroom, and tell your two views the promo code for the window sheen," he wrote.
This is not the first time Sonnen has labelled McGregor a "rich little weirdo" for his outside the cage antics.
The former UFC middleweight title challenger scolded him in September for being involved in an altercation with singer Machine Gun Kelly at the MTV Awards.
