Martin Lewis was accused of being 'condescending' after he questioned whether a caller actually watched his television show as they rang This Morning to seek advice on switching energy suppliers.
As he so often does, the Money Saving Expert was on the ITV daytime show to join presenters Holly Willoughby and Phillip Schofield for a phone-in but became slightly frustrated at having to repeat advice he's given time and time again on his own show.
A man named Jason rang the This Morning studio in a quandary as to whether the increase to his energy bill was 'reasonable.'
After hearing his query, Martin rapidly responded: "Did you watch my show last Thursday by any chance?"
READ MORE: Holly and Phillip shaken by This Morning caller's cheating woes
Jason told him he did but, looking slightly fed up Martin asked him: "And what did I keep saying?" before adding: "Do nothing! Do nothing! Do nothing!
"If anybody is out there watching, my key message on whether to switch or not is does nothing. If you do nothing, you will automatically be moved to the price cap tariff."
Elaborating, Martin continued: "The price cap tariff, it's not really a price cap, it's a cap on the rates you pay, there's no maximum limit you can pay on energy.
"The price cap tariff is the cheapest available tariff available right now."
Reacting to Martin's tone, one viewer took to Twitter to blast: "Why is Martin Lewis such a condescending tw*t?"
Others were very appreciative of Martin's advice, with one tweeting: "Martin Lewis doesn't get enough credit (pun intended) for what he does. He has so much knowledge!"
Another posted: "just watched Martin Lewis on today’s show Sooo glad I did. I had switched both gas and electric to a fixed tariff a few days ago I checked again and cancelled as potential I could be-£2916 Thank you Martin and this morning"
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