Everyone looks better with some healthy colour in their cheeks.
But we can take our obsession with tanning too far, sometimes.
It's not just red, raw and flaky skin which we have to worry about as a result of getting burnt.
As we should all know by now, by not protecting our skin from the sun's harmful UV rays, we age ourselves and also increase our risk of getting skin cancer.
It's something to bear in mind with warmer temperatures on their way.
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Even if you religiously slather on the factor 30, however, there is one common "danger area" that many of us repeatedly miss.
And it could be bad news.
Consultant dermatologist Dr Justine Kluk says: "A common area that we often miss when we're applying our SPF is our feet, especially if we have the tendency to tan naturally."
As for the consequences of not protecting the skin on our feet, Dr Kluk tells The Sun :
"You're way more susceptible to skin cancer,"
"And, in fact, the sun is so strong that if your skin burns during childhood, you could be double as likely to develop melanoma as an adult."
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Tanning isn't all it's cracked up to be either.
Dr Kluk adds: "Tanning is actually a sign that the skin has gone into defence mode.
"A tan actually shows that the skin has gone into overdrive to produce its natural hormone that helps shield it from the sun - melanin - which means that a tan is actually a sign of sun damage."
