You're fired: the cast of Comic Relief Does The Apprentice. Photograph: BBC
Cynics often accuse Comic Relief of lacking the crucial ingredient, but if anything sounded guaranteed to provide hilarity it should be Comic Relief Does the Apprentice (sounds like a porn film), which starts on Thursday. As regular viewers of the show will know, there's nothing more relaxing after a hard day's work than watching a load of egotistical idiots making a total mess of something, then having to face the wrath of the entirely humourless Sir Alan Sugar. So how much scope for great television will there be when the titanic egos in question belong to Alastair Campbell, Rupert Everett, Piers Morgan, Ross Kemp, Danny Baker, Cheryl Cole, Trinny Woodall, Jo Brand, Karren Brady and Maureen Lipman? Unlike Comic Relief does Fame Academy (or indeed Celebrity Big Brother), these are people we've actually heard of with reputations to lose. Let's hope there's a cock-up in the class of Syed ordering 100 chickens to top 90 pizzas last series.
