Wireless carrier Cricket is now the official mobile provider of Combate Americas.
The Hispanic MMA promotion on Wednesday announced a sponsorship deal with the AT&T subsidiary for five events this year. Terms of the deal were not disclosed.
Cricket will carry Combate’s Spanish-language prelims and post-fight show on social media. The mobile partnership also features a 17-piece video series giving a deeper look into the promotion’s fighters and their training.
“We are thrilled and energized to partner with a blue-chip sponsor like Cricket Wireless, who continues to provide an extremely valuable service to the millions watching Combate Americas at a price-point in market that can’t be matched,” Combate executive Michael Pine said in a press release.
Last month, Combate held its first all-female card, which it said drew record ratings on Univision and was the second highest rated overall. The promotion also raised $20 million in Series B funding and extended an equity stake to Mexican actress Kate Del Castillo. In total, Combate has raised $38 million in funding, according to Variety.
Combate also made its first major acquisition when it signed UFC Hall of Famer Tito Ortiz to a multi-fight contract. Ortiz’s debut is expected for later this year.
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