As the selections in the 2019 NFL Draft will be trying to learn the playbooks as fast as they can, they will also be introduced to the business side of being a professional athlete.
Entering an aspect of football they’ve never known before in terms of business and marketing, the NFLPA holds the rookie premiere, which is a weekend bootcamp of sorts that helps players understand what they are getting into.
The Indianapolis Colts only have one representative this year in the form of second-round pick wide receiver Parris Campbell. Here’s how the NFLPA describes the rookie premiere:
Launched in 1994, NFLPA Rookie Premiere is unique across professional sports, providing partners with unmatched access to 40 of the NFL’s newest young stars at their first major business and marketing event following the NFL Draft. NFLPA Rookie Premiere is one of the most valuable opportunities, exclusively available to NFLPA partners, because it’s the first time for these partners to connect directly with professional football’s most promising and marketable young stars–all in one place—and build content and relationships that extend into the season and beyond.
The rookie premiere is typically reserved for players at marketable positions. This means offensive linemen and most defensive players outside of edge rushers won’t be attending the weekend.
The Colts sent running back Nyheim Hines and wide receiver Daurice Fountain to the premiere in 2018 while running back Marlon Mack was the only Colt sent in 2017.
