- A college football fan, Jeff Comeaux from Knoxville, called in sick to attend a game between the Tennessee Volunteers and the Georgia Bulldogs.
- Comeaux was repeatedly shown on the stadium's jumbotron, with his animated reactions to the game, which Georgia ultimately won 44-41, quickly going viral online.
- His boss saw him on national television, blowing his cover for calling in sick, an incident Comeaux likened to being “Coldplayed” after a similar viral event.
- Despite the initial embarrassment, Comeaux's boss was understanding, and his expressions became the subject of numerous internet memes.
- Comeaux received hundreds of messages from friends and fans, including those from rival Georgia supporters, who related to his passionate reactions.
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